Music Video- Andrew Goodwin

Andrew Goodwin, In Dancing in the Distraction Factory(1992) identified the following features of music videos:

1) Music videos show genre characteristic such as stage performance, dance routines.

2) There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).

3) There is a relationship between music ans visuals (either illustrative, amplifying, contradicting).

4) The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).

5) There is frequently reference to the notion of looking (screens within screens) and particularly voyeuristic treatment of the female body.

6) There is often intertexual reference (to films, TV programmes and other music videos.