Feminist And Post Feminist Readings

Feminist Reading- Britney Spears.




- Stereotypes are shown of women being sexual and 'center of attention'.
- Feminine Occupations such as domestic work.
- She is seen as revealing with her clothing when wearing the diamond dress.
-Provocative character- when she pours the drink on the man then she rubs her bottom on his lap.
- She isn't in control of the motorcycle, the man in which connotes men are more active and women need someone for protection.
- Shows a different side of women, when she pours the poison in the man's mouth. This shows shes quite viscous.
- The plane shows typical views of feminism as the majority of passengers are male.
- In the video, Britney is in control and dominates men. She also takes different identies e.g) super heroine. 
- Female gaze


Post-Feminist Reading- Pussycat Dolls & Rihanna








- Shows women are assertive and in control of the 'male gaze'. 
- Confident,sexy,classy women challenging traditional assumptions about passive female sexuality. 
- They challenge the male character by being using provocative male address challenging Snoop to "loosen up my buttons babe".
- Sexual power derived from physical attractiveness to men.
- Snoops' voyeuristic male gaze, Point of view shots invites male viewer to join in
- Suggestive body language
- The women are used as objects to create patterns in an aerial shot









-In the video we can see Rihanna is not represented for the male audience however she is experiencing different identities
- She is successful and independent
- The overall message she is connoting is of Empowerment and Confidence to female audiences.